+44 (0) 28 9260 4619

Your Rental Quote

Request A Quote
Request a quote
Request A Quote

Short-term rental solutions for temporary needs. Designed to allow you to focus on your core business or event.

Learn more about short-term rental

Critical kitchen and cold infrastructure rental keeping essential services running during refurbishments and emergency response.

Learn more about project-based rental

Multi-year rental plans with no upfront costs, energy-efficient equipment, IoT remote monitoring and fully inclusive planned and reactive maintenance.

Learn more about long-term rental

Innovative retail rental services, ensuring seamless operations during refurbishments, peak trading, promotions and emergency breakdowns.

Learn more about grocery retail rental

Exhibition rental services supporting exhibitors, stand builders, pavilion organisers, and exhibition organisers with best-in-class equipment and a 360o service.

Learn more about exhibition rental

Event rental services tailored to support live food and beverage operations at any scale across major sporting events, golf events, music festivals, food festivals and more.

Learn more about event rental

Kitchen and cold infrastructure rental solutions built to support critical food service operations across military, healthcare and education with reliable, fully managed support, at speed and scale.

Learn more about public sector rental
Request A Quote
+44 (0) 28 9260 4619

© 2026 Lowe Rental. All rights reserved.

Request A Quote

Your Rental Quote

Request A Quote
Back
Case Study

Boosting Visibility, Increasing Sales, and Elevating the Customer Experience Across Europe

Little Moons, the innovative brand behind the popular mochi ice cream, has become a household name in the UK and a growing success story across Europe. Known for its unique combination of soft, chewy rice flour dough and premium ice cream, the brand’s partnership with Lowe Rental has evolved to support both retail and out-of-home (OOH) growth across multiple regions.

 

The Journey
The partnership began in France in 2018, when Little Moons collaborated with several grocery retailers to launch a branded pic’n’mix mochi concept. Lowe Rental supported the rollout with custom-designed branded freezers, internal freezer displays, and headboards with cup holders, creating an engaging in-store experience. This initial rollout covered approximately 300 retail sites across France, establishing a strong foundation for brand visibility and customer engagement.

 

Building on this success, the UK market took off in 2021, driven by a viral surge on TikTok that propelled Little Moons into nationwide fame almost overnight. With soaring demand and rapid expansion in out-of-home (OOH) and food service channels, Little Moons once again partnered with Lowe Rental to deliver the branded freezer capacity needed to meet the moment.

Rental Little Moons UK FB 1

Little Moons, the innovative brand behind the popular mochi ice cream, has become a household name in the UK and a growing success story across Europe. Known for its unique combination of soft, chewy rice flour dough and premium ice cream, the brand’s partnership with Lowe Rental has evolved to support both retail and out-of-home (OOH) growth across multiple regions.

 

The Journey
The partnership began in France in 2018, when Little Moons collaborated with several grocery retailers to launch a branded pic’n’mix mochi concept. Lowe Rental supported the rollout with custom-designed branded freezers, internal freezer displays, and headboards with cup holders, creating an engaging in-store experience. This initial rollout covered approximately 300 retail sites across France, establishing a strong foundation for brand visibility and customer engagement.

 

Building on this success, the UK market took off in 2021, driven by a viral surge on TikTok that propelled Little Moons into nationwide fame almost overnight. With soaring demand and rapid expansion in out-of-home (OOH) and food service channels, Little Moons once again partnered with Lowe Rental to deliver the branded freezer capacity needed to meet the moment.

600

Units

600+

Locations

5

Years of Partnership

Little Moons 2

Through Lowe Rental’s long-term solution, Rental+, Little Moons was able to deploy a diverse portfolio of eye-catching branded freezer equipment carefully tailored to suit regional requirements, quickly and reliably across multiple markets. The flexible rental agreements ensured each unit was delivered and installed, with reactive servicing, parts and labour included to provide complete peace of mind.

Lowe Rental has worked closely with Little Moons to develop a bespoke branded freezer solution tailored to the brand’s unique challenge, encouraging customers to try a product unlike anything else in the frozen dessert category. The pic’n’mix concept was central to this strategy, giving shoppers an interactive, experiential way to discover the mochi ice cream range in-store. Lowe Rental’s flexible Rental+ model allowed the brand to adapt its freezer fleet and placement strategy to each market, from self-serve units (slimline upright freezers) to out-of-home installations, while maintaining the same high standards of presentation and product quality. Today, over 600 branded freezers operate reliably across the UK, France, and Germany, each designed to bring Little Moons’ distinctive product experience to life for customers.

Since then, Lowe Rental has continued to support larger branded freezer rollouts in France and Germany for out-of-home clients, including installations for major cinema chains, bringing the total number of units on rental to over 600 across the UK, France and Germany.

Little Moons 1

Results & Impact
This multi-market partnership has allowed Little Moons to maintain consistent brand presentation, meet growing demand, and ensure product quality in every location. The flexibility of the Rental+ solution has enabled the business to scale efficiently across diverse markets, from branded retail pick’n’mix counters to OOH freezer installations, without the burden of capital expenditure.

Voices from the Partnership

Little Moons

“When we began our search for a refrigeration supplier, we were rather apprehensive about it. We had little to no knowledge about the best way of managing our expansion into various retail stores and obviously refrigeration was a necessity. The Lowe team made the process very straightforward, suggesting long-term rental which really worked for us given the number of stores we were expanding into. Having the branding, shipping, installation and maintenance included too meant we had even less to worry about during a very busy time for the business! Overall, I’m delighted with long-term rental with Lowe.”

– Little Moons CEO

Untitled design 34
Emma McKeown

Head of Sales at Lowe Rental

Connect with Emma

“Branded refrigeration is a powerful tool for food and beverage brands, but this partnership shows the real impact comes from tailoring solutions to each market. In France and Germany, we delivered high-visibility retail units, while in the UK, we helped Little Moons meet extraordinary demand across OOH and Food Service. By enabling multi-regional asset management, we also remove the administrative burden for brands, making long-term rental a truly scalable driver of growth across multiple channels.”